We provide assistance and education with a complete Finnish style infant sleep box to a vulnerable mothers. Every Baby Counts is an adaptation of the Finnish baby box specifically designed for low income needs, culture, and context. Every Baby Counts is dedicated to reducing the risk of sudden unexpected infant death through education and supporting services which starts with the health of newborns.
Parental information on topics such as birth spacing, early and exclusive breastfeeding, the importance of stimulation and play, and hygiene. These will be pictorial in nature to overcome low levels of female literacy in rural areas.
Each new mother who joins EBC will enroll in the learning syllabus to get a FREE sleep box
Receipt of the sleep box will be conditional upon mothers attending prenatal care and or learning syllabus with a printable PDF certificate when they finish the courses.
The Infant Sleep Box is a box equipped with mattress and a fitted sheet that provides a safe and comfortable place for new babies to sleep.
- Three Piece Bib Set
- Beanie Cap
- Receiving Blankets
- Infant Gown
- Four Piece Wash Cloth Set
- Fitted Crib Sheet
- Foam Mattress
- Sleep Safe Guide
- NIH Booklet
Our objectives are:
- Provide information and support to struggling families.
- Educate the general public and professionals about SIDS and SUID.
- Promote the importance of breastfeeding and healthy development of babies.
- Reduce the number of SIDS and SUID deaths in our country.
- Provide Safe Sleep education so that every parent, childcare provider and health professional is aware of current evidence-based practices to reduce the risk of sudden infant death.
Our mission is to provide community programs and to select and support organizations that provide services toward the prevention of and education about Sudden Infant Death Syndrome (SIDS) among low-income individuals and families in the area.
The program provides assistance and education with a complete Finnish style infant sleep box to a vulnerable mothers.
PROBLEM: Maternal and newborn mortality is a problem. Every year almost thousands of infants die; Most of these deaths are preventable through relatively inexpensive public health interventions. Issues of affordability, access, and education prevent mothers and infants from getting basic care; and prevent the underprivileged from achieving untapped sources of economic growth.
SOLUTION: The box is part of a social welfare program in Finland credited with helping achieve reductions in infant mortality from 65 deaths per 1,000 live births in 1938 to 2 in 2013. Every Baby Counts has adapted the Finnish tradition of the infant sleep box specifically designed for each community culture and context. It doubles as a crib and includes newborn essentials (e.g. clothing, blanket, nappies), context-specific items (e.g. oral rehydration salts, vitamin A supplements, condoms), and parental education pamphlets (e.g. birth spacing, breastfeeding, hygiene). All items are locally sourced to support economic growth and foster a sense of ownership. Receipt is conditional upon attending prenatal checkups to ensure maternal care and precaution. It is affordable (free for poor expectant mothers), accessible (delivered to households), and educational (includes information for parents).
Every Baby Counts is committed to the community based centers and is partnered with networks providing expert clinical and educational breastfeeding services.
WE CAN HELP SAVE CHILDREN’S LIVES
Our goal is to help new families to feel that they are a valued part of our community by: – Furnishing a safe sleeping space for newborns – Providing essential items to help ease the transition to parenthood – Connecting new moms and dads to local resources and guidance.
We help new families feel that they are a valued part of our community by
- Furnishing a safe sleeping space for newborns.
- Providing essential items to help ease the transition to parenthood.
- Connecting new moms and dads to local resources and guidance.
100% of donations go directly to groups who are working with us.
No money goes to administrative expenses.
We are looking to partner with hospitals, government agencies and nonprofit organizations to give the boxes away for free with the enrollment of the educational syllabus.
OPERATIONAL PARTNER: Every Baby Count wants to establish relationships with the Midwifery Associations and groups who improve maternal and child health outcomes. Our valued partners will ensure sufficient health care capacity and assist in distribution of Every Baby Counts.
CORPORATE PRODUCT PARTNERS: Partnerships with Bambini Infant Wear and Mothercare will help offset the cost of producing Every Baby Count by either providing some subsidized items for inclusion or advertising on product materials.
LOCAL PRODUCT PARTNERS: Vocational training centers for women in Long Beach, Riverside, Orange County, San Diego and Bambini Infant Wear will produce items such as swaddle blankets for inclusion in Every Baby Counts.
PILOT PLANS & SCALE: Every Baby Count will pilot in the handful of cities. Every Baby Count will assist the midwife activities in to conduct focus groups with key stakeholders to understand demand, infant care status quo, health services utilization, and existing needs. Subsequently, an iterative product development process will refine Every Baby Count into a package of items that are specifically tailored to underprivileged mothers and infants. Following product development, Every Baby Count in collaboration with other organizations and will launch in January of 2017 to generate proof-of-concept and enter into government negotiations to support expansion across the country.
The program is funded by contributions online social media through community outreach programs and from corporate sponsors, grants from a private philanthropic trusts, and community foundations; along with public health county departments.
Every Baby Counts is putting together a fundraising campaign that will focus on using the local communities and online to collect donations to fight Infant Mortality. Typically, fundraising drives are started in April with a push in September and October awareness month. Every Baby Counts will place donation materials in participating community centers and hospitals. In addition, customers in local retail food stores can donate money to Every Baby Counts at the checkout stand.
MARKETING STRATEGY SUMMARY
Social media is an ever-growing opportunity for nonprofit organizations to market their brand, create awareness for particular issues, and solicit donations. The online resources available will give us effective marketing through social media activities driving traffic to our causes bringing internet fundraising.
Every Baby Counts marketing program will also focus on increasing its visibility in the community. Participating food retail stores will carry information about Every Baby Counts and how stores like this one are helping the community. Award plaques will be distributed to stores each year and the program will find additional methods to raise the profile of stores that assist the program.
Program brochures will be distributed by local social service programs and agencies that serve the target population groups. In addition, these programs and agencies will serve as advocates of using Every Baby Counts in response to the need for helping the community.
Every Baby Counts will focus on establishing an effective collaboration network with local nonprofits and health departments. Every Baby Counts will advertise its services to the target populations groups through the agencies that serve these groups on a daily basis.
Every Baby Counts is a provider of bundled baby care products for maternal and child health specifically designed for the market.
COMPETITIVE EDGE SUMMARY
Every Baby Counts has an partnership with Bambini to get product at exclusive wholesale prices. Bambini is a manufacturer of infant garments and we have been in the Infant Apparel business for over twenty five years and the founder of EBC has two decades of experience in web software development.
Bambini specialize in producing and manufacturing infant garments and accessories made quality fabric covering all the layette basics including swaddle blankets, napsacks, drool bibs, receiving blankets and gowns, sleep & play outfits and baby grows. Bambini also the manufacturer of the Sleep Safe Box.
We offer free or reduced cost items for every mother and infant anywhere.
Key competitive advantages include:
• High volume operations, manufactured sourced vendors, and corporate sponsorship to maintain low price point.
• All-in-one cost-effective strategy to attract government contracts.
• Locally sourced items to create local ownership and support from families.
• Partnership with existing on-the-ground organizations to facilitate operations, government contracts, and tailor product to actual demand and needs.
Every Baby Counts is partnered with 501(c)(3) corporations eligible for tax-deductible donations. EBC’s goal is to alleviate infant deaths by soliciting through a network of service agencies and programs that serve our target population groups.
Most of these deaths are preventable through relatively inexpensive public health interventions. Issues of affordability, access, and education prevent mothers and infants from getting basic care; and prevent countries from achieving untapped sources of economic growth.
Focused on using locally sourced materials, we create bundles that incentive expectant mothers to attend prenatal care and receive their own bundle containing items that support healthier children, healthier mothers, and more productive economies situations.